What is Planned Giving?
Planned giving can be defined as any gift given to charity. As an integral piece of a successful development program, planned giving combines financial and estate planning with philanthropy, allowing your donors to achieve their financial goals in ways beneficial to both them and you. Where capital campaigns and major donor development satisfy current operational needs, planned giving seeks to perpetuate and endow the long-term success of your organization.
Benefits of a Planned Giving Program
Educate Donors
A planned giving program offers donors the educational information they need to maximize assets while living, transfer wealth and values to the next generation, and impact causes important to them.
Strengthen
Donor Relationships
By serving donors with an array of information that helps them accomplish their goals and objectives, you strengthen and advance your relationship opening the potential for gift opportunities.
Generate New
Revenue
In 2001 charitable giving in the United States totaled $212 billion of which $16.33 billion was generated by bequests. That $16.33 billion can be directly attributed to the efforts of Planned Giving Programs. And mature Planned Giving Programs (10+ years) generally have the lowest fundraising costs of all development functions (less than 5 cents per dollar for bequests).
Enhance Other
Development Efforts
A planned giving program can effectively complement a capital campaign or major gifts by creating gifts that are tax-wise for the donor and larger for the organization.
Helpful Links
For more information about planned giving please explore these helpful Links:
National Committee on Planned Giving
American Council on Gift Annuities
